Storyscaping is a new marketing approach that brings together the power of stories with the excitement experiences to create immersive worlds where brands and consumers connect. By using Storyscaping, brands can move beyond making ads and into creating worlds where their story becomes part of the consumer’s story.
This is where enduring, dynamic relationships are built between consumers and brands. Authors Gaston Legorburu and Darren McColl explain how marketers, technologists, and corporate leaders can apply Storyscaping to their businesses. The Storyscaping philosophy, approach and application model are all explored in depth, including: Brand Purpose, consumers’ emotional desires and behaviors, product positioning and the application of an Organizing Idea to the consumer experience.
blog & article
The Funnel FallacyLink to article
The Storyscaping Approach Featured in SapientNitro InsightsLink to article
Make Purpose A PriorityLink to article
October 06 | 4A’s Strategy Festival, NYCLink to article
December 07 | iMedia Agency Summit, ArizonaLink to article