Storyscaping is a new marketing approach that brings together the power of stories with the excitement experiences to create immersive worlds where brands and consumers connect. By using Storyscaping, brands can move beyond making ads and into creating worlds where their story becomes part of the consumer’s story.
This is where enduring, dynamic relationships are built between consumers and brands. Authors Gaston Legorburu and Darren McColl explain how marketers, technologists, and corporate leaders can apply Storyscaping to their businesses. The Storyscaping philosophy, approach and application model are all explored in depth, including: Brand Purpose, consumers’ emotional desires and behaviors, product positioning and the application of an Organizing Idea to the consumer experience.
blog & article
Frequency vs. RecencyLink to article
Beyond Ad BlockingLink to article
Chinese Edition of Storyscaping Hits Bookstands!Link to article
Join us in 2016 for more Storyscaping eventsLink to article
March 1st Storyscaping Talk & Workshop (University of Miami)Link to article
March 8th Storyscaping Talk & Workshop (Winthrop University)Link to article