the book

Storyscaping is a new marketing approach that brings together the power of stories with the excitement experiences to create immersive worlds where brands and consumers connect. By using Storyscaping, brands can move beyond making ads and into creating worlds where their story becomes part of the consumer’s story.

This is where enduring, dynamic relationships are built between consumers and brands. Authors Gaston Legorburu and Darren McColl explain how marketers, technologists, and corporate leaders can apply Storyscaping to their businesses. The Storyscaping philosophy, approach and application model are all explored in depth, including: Brand Purpose, consumers’ emotional desires and behaviors, product positioning and the application of an Organizing Idea to the consumer experience.

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Storyscaping Book

the authors

Gaston Legorburu

Chief Creative Strategist, Publicis.Sapient

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Darren “Daz” McColl

Chief Brand Strategy Officer, Global, SapientNitro

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blog & article

Chinese Edition of Storyscaping Hits Bookstands!

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Automation + Creativity @ iMedia Agency Summit

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The Funnel Fallacy

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upcoming events

Join us in 2016 for more Storyscaping events

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March 1st Storyscaping Talk & Workshop (University of Miami)

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March 8th Storyscaping Talk & Workshop (Winthrop University)

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