Storyscaping is a new marketing approach that brings together the power of stories with the excitement experiences to create immersive worlds where brands and consumers connect. By using Storyscaping, brands can move beyond making ads and into creating worlds where their story becomes part of the consumer’s story.
This is where enduring, dynamic relationships are built between consumers and brands. Authors Gaston Legorburu and Darren McColl explain how marketers, technologists, and corporate leaders can apply Storyscaping to their businesses. The Storyscaping philosophy, approach and application model are all explored in depth, including: Brand Purpose, consumers’ emotional desires and behaviors, product positioning and the application of an Organizing Idea to the consumer experience.
blog & article
Media Plans vs. Story SystemsLink to article
Big Ideas Are Made Better By Organizing IdeasLink to article
Surviving or ThrivingLink to article
February 23 | OMMA MediaPostLink to article
March 15 | SXSW 2015 Future 15 TalkLink to article
March 28 | Academy of Advertising 2015 Annual ConferenceLink to article