the book

Storyscaping is a new marketing approach that brings together the power of stories with the excitement experiences to create immersive worlds where brands and consumers connect. By using Storyscaping, brands can move beyond making ads and into creating worlds where their story becomes part of the consumer’s story.

This is where enduring, dynamic relationships are built between consumers and brands. Authors Gaston Legorburu and Darren McColl explain how marketers, technologists, and corporate leaders can apply Storyscaping to their businesses. The Storyscaping philosophy, approach and application model are all explored in depth, including: Brand Purpose, consumers’ emotional desires and behaviors, product positioning and the application of an Organizing Idea to the consumer experience.

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Storyscaping Book

the authors

Gaston Legorburu

Worldwide Chief Creative Officer

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Darren “Daz” McColl

Chief Brand Strategy Officer, Global

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blog & article

Media Plans vs. Story Systems

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Big Ideas Are Made Better By Organizing Ideas

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Surviving or Thriving

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upcoming events

March 15 | SXSW 2015 Future 15 Talk

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March 28 | Academy of Advertising 2015 Annual Conference

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